Skip to content
  • Home
  • About
  • Testimonials
  • Blog
  • Contact
  • Internet Terms and Conditions
  • COVID-19: Financial Difficulties
  • Product Guide
    • Cyber
    • Directors & Officers
    • High Risk Liability
    • Ice Cream & Catering
    • Licensed Trade
    • Medical Malpractice
    • Professional Indemnity
    • Property Owners
    • Terrorism
Address

1 Oak House, Woodlands Court,
Albert Drive, Burgess Hill,
West Sussex, RH15 9TN

info@bc-uw.com

01444 810 444

  • Home
  • About
  • Product Guide
  • Blog
  • Contact
  • Privacy Policy
  • Cookie Policy
Bennett Christmas Underwriters logo
Bennett Christmas Underwriters logo
  • Home
  • About
  • Products
  • Testimonials
  • Blog
  • Contact
SOCIAL MEDIA: AN INTRODUCTION FOR BROKERS

SOCIAL MEDIA: AN INTRODUCTION FOR BROKERS

Categories

  • Business
  • Personal
  • BC Underwriting News
  • Insurance Industry News
  • Cyber
  • Property
  • Uncategorised

Archives

  • October 2020
  • June 2017
  • May 2017
  • January 2017
  • November 2016
  • 2020
  • 2017
  • 2016
12th January 2016

With social media’s exploding popularity, it is increasingly risky for businesses to ignore this medium. Whether promoting a new service or gauging consumer reactions, companies today are dangerously close to behind the times if they are not yet involved in social media.

This Succeed with Social Media series in Broker Briefcase® is designed to provide general and in-depth advice on social media, including why it’s important, how to get started and other considerations—for you and your clients.

Why is social media so important?

Here are some of the general advantages of social media for any business:

  • The possibilities for spreading content or ideas on social media are endless—word of mouth knows no barriers with social networks.
  • Social media creates influence and scale in a way traditional media simply cannot, for a fraction of the cost.
  • Mostly likely, people are already talking about your brand or company on social media. If you aren’t involved, you’re missing an opportunity to engage and address both positive and negative feedback.
  • Competitors are likely on social media, meaning if your company is not, you are missing a crucial opportunity to monitor the competition. Plus, they may be reaching an audience you are missing.

Social media for your brokerage

There are many benefits to incorporating social media into your brokerage’s marketing strategy. It is a low-cost way to increase your reach, encourage referrals through amplified word-of-mouth marketing, and interact with customers and prospects on an individual level. In addition, social media can help you further your trusted advisor role because it is a great venue to share valuable content and expertise.

The bottom line? The benefits of social media can help you grow your business by winning new sales, increasing retention and promoting cross-sell and deep-sell opportunities. Our social media kit includes articles to help your brokerage capitalise on social media, introductions to the most popular platforms, tips and best practices, and sample posts and content ideas.

Social media for your clients

This series offers a valuable opportunity to connect with clients and educate them on a hot topic, strengthening your role as a forward-thinking, strategic partner. Social media can work as a natural, economical and effective extension of clients’ wellness programmes, employee and benefits communication plans, and recruiting initiatives.

Clients have potential to realise huge benefits for their business—and they’ll have you to thank for the additional guidance and value you’ve provided. Clients will learn about the basics, specific examples and best practices, and receive in-depth advice on topics including:

  • Developing a social media plan
  • Blogging
  • Facebook®
  • Twitter™
  • Measuring ROI
  • Legal considerations
  • Protecting your reputation

Newsletter Signup

    PostEmailTelephoneTexting

    Related articles

    ARCHITECTS AND ENGINEERS: THE NEED FOR PROFESSIONAL INDEMNITY

    As an engineer or architect, you work in a highly skilled, detail-oriented industry and are expected to provide quality design services that are free of errors or omissions.

    Read More
    Read More

    GET TO GRIPS WITH LINKEDIN

    Our guide to creating and maintaining a presence on LinkedIn

    Read More
    Read More

    SOCIAL MEDIA: AN INTRODUCTION FOR BROKERS

    With social media’s exploding popularity, it is increasingly risky for businesses to ignore this medium.

    Read More
    Read More

    DO I NEED PROFESSIONAL INDEMNITY INSURANCE IF I’M SELF EMPLOYED?

    With so many self-employed individuals getting to grips with their own tax, laws and insurance covers, we ask if professional indemnity insurance should be on your shortlist…

    Read More
    Read More

    DIRECTORS & OFFICERS INSURANCE: A BUSINESS ESSENTIAL

    D&O insurance gives directors and officers the confidence to know there is support to pay compensation or defend claims or prosecutions when things go wrong.

    Read More
    Read More

    THE RISKS FOR LICENSED PREMISES

    As the owner of a pub, bar or nightclub, the risks you face can sometimes seem endless. Here's how insurance can help reduce problems.

    Read More
    Read More

    WAKE-UP CALL FOR BUSINESSES AFTER NHS HIT WITH RANSOMWARE ATTACK

    Over the last 48 hours, news headlines have been dominated by the ransomware attack which has affected some NHS services and numerous other organisations around the world.

    Read More
    Read More

    HOTELS: HANDLING THE WINTER WEATHER

    Winter weather can bring about a host of unique challenges for you and your employees

    Read More
    Read More

    HOW DOES PROFESSIONAL INDEMNITY RUN-OFF COVER WORK?

    To understand how run-off cover functions, you first must understand how claims-made insurance policies operate.

    Read More
    Read More

    TERRORISM INSURANCE - DO YOU NEED IT?

    Terrorism is not new, but the frequency, audacity and geographical reach of terrorist attacks have noticeably increased in recent years. Does your business need cover?

    Read More
    Read More

    SPRING INTO ACTION

    As the clocks go forward this weekend, there are a few things you should be aware of.

    Read More
    Read More

    UTILISE SOCIAL MEDIA

    Businesses, especially brokers, cannot afford to forgo participating in social media

    Read More
    Read More

    THE NEED FOR PROFESSIONAL INDEMNITY

    The need for professional indemnity (PI) cover has grown over the past several decades as more people enter professional service-based professions.

    Read More
    Read More

    UNDERSTANDING TENANTS INSURANCE

    Just because your landlord has cover does not mean that you do too.

    Read More
    Read More

    LIABILITIES OF LETTING YOUR HOME

    If you are considering letting your home, consider the following.

    Read More
    Read More

    DIRECTORS AND OFFICERS

    Directors and Officers Liability (D&O) insurance is a fundamental component of any company’s risk management programme.

    Read More
    Read More

    TOP 10 WAYS TO CONTROL YOUR EMPLOYERS' LIABILITY COSTS

    Insurers will likely analyse at your claims history when underwriting your employers’ liability premium.

    Read More
    Read More

    MANUFACTURERS NEED TO PRIORITISE CYBER SECURITY, WARN EXPERTS

    Are manufacturers putting off their cyber defences because they don’t believe themselves to be at risk, or because they simply don’t know where to start?

    Read More
    Read More

    HOW MUCH PI DO YOU REALLY NEED?

    Here are the three key aspects a business should consider.

    Read More
    Read More
    Company logo
    • Home
    • About
    • Testimonials
    • Blog
      • Internet Terms and Conditions
      • Privacy Policy
      • Modern Slavery Act Statement
      • Cookie Policy
      • COVID-19: Financial Difficulties
      • Terms of Business
    • Products
      • Cyber
      • Directors & Officers
      • High Risk Liability
      • Ice Cream & Catering
      • Licensed Trade
      • Medical Malpractice
      • Professional Indemnity
      • Property Owners
      • Terrorism
    Contact

    1 Oak House,
    Woodlands Court,
    Albert Drive,
    Burgess Hill,
    West Sussex,
    RH15 9TN
    info@bc-uw.com
    01444 810 444

    Ethos Broking Logo

    BC Underwriting is a trading style of BC UW Ltd. BC UW Ltd is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 573625), and is an appointed representative of Bennett Christmas Insurance Brokers Ltd which is authorised and regulated by the Financial Conduct Authority (FCA) (Firm Reference Number 435237). BC UW Ltd is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 573625). Registered office: Hexagon House, Grimbald Crag Close, St James Business Park, Knaresborough HG5 8PJ.

    Website designed and developed by Bravo Networks © Copyright 2023.